At the recent memorial and tribute to Steve Jobs, Jonathan Ive, Chief Designer of Apple, had the following to say about ideas: “Steve treated the process of creativity with a rare and wonderful reverence. You see I think he, better than anyone, understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts. So easily missed. So easily compromised. So easily just squished.”
Tag archives: advertising
Modise Makhene on how the Great Recession changed ad land
Modise Makhene, CEO of JWT South Africa, says the singing by protesters in front of the JWT Cape Town office at 30 Keerom Street makes a familiar sound-track, what with its offices situated right across from the Western Cape High Court. The chanting and singing of the well-behaved crowd drifting into the offices on the Velocity building’s third floor is a reminder that ad land can’t afford to cocoon itself from the broader society – here ordinary South Africans are literally reminding them of their daily struggles on an agency’s doorstep.
Clients say “screw the line” – Godfrey Morley
Godfrey Morley has been running Draftfcb Cape Town]] for a little over a year. As someone who has spent most of his career on the client side of the table – he was head of sponsorship for SAB, communications director for McDonalds, marketing director of Samsung and executive director at Thebe Tourism Group – Morley brings a strong focus on business transformation to the agency.
Ad award success no longer sole arbiter of agency and industry respect
The 2011 Loerie Awards are done and dusted (no pun intended), with Cape Town agencies grabbing three of the top five (first, third and fifth) spots on the official overall ranking table. Two of the three Grands Prix were awarded to Cape-based agencies.
Backtrack: How human universals help build great brands
By understanding what humans across the globe have in common, marketers can begin to build brands that create meaningful connections between products and people. Jan Hofmeyr highlights the four most important factors that need to be considered.
Ad workers on go slow
The Creative Recruitment And Producer’s (CRAP) union – which represents copywriters, graphic designers and recruitment agents across the country – has announced that its members are set to embark on a nation-wide strike in a bid to improve wages and working conditions.
Mike Abel asks are you a Challenger Brand or simply the Underdog?
M&C Saatchi Abel MD Mike Abel takes a closer look at the art of creating true challenger brands.
2010 hit the reset button in Cape adland
In spite of some turbulence, post Great Recession it turns out that 2010 wasn’t such a bad year for Cape Town’s adland after all. While big account moves in Cape Town were rather limited, agencies are taking the initiative to reinvent their internal processes, in some cases shedding staff and departments, while looking for work coming out of Johannesburg or internationally.
AdVantage magazine’s execs Cape Town’s execs most admire
AdVantage magazine set out to discover which agencies, agency bosses and creative directors other Cape Town agency execs most admire. Twenty one of Cape Town’s agency leaders were invited to nominate their most admired agency in Cape Town, the most admired creative director in Cape Town and the most admired agency boss in Cape Town. Finally they were asked to nominate the agency with most success in integrating digital into its offering. Obviously nobody could nominate their own agency or staff. All the nominations were then tallied up to see who Cape Town’s adland most admire. @marklives did the tallying.
Brianna Graves’ global (ad)venture
Brianna Graves has set out to discover the true state of global advertising by packing her bags, taking her savings, and getting on a plane. Travelling to six top ad agencies in six countries, including so far South Africa (where she spent a month with Hunts at its Jozi, Cape Town and Durban offices) and Canada (where she joined TAXI), Graves is documenting her experiences online at The Saturn Return Project.