by Louise Marsland’s (@Louise_Marsland) It was with sadness that I learnt today that Media24 has closed down leading business-to-business magazine, AdVantage.
The 20-year-old print brand, started by legendary adman and editor, John Farquhar, pushed the boundaries in both content and advertising advantageover the years, winning multiple awards.
The last issue (dated July 2013), went to print today and the June cover, which we display here, has been entered by Ogilvy into the Loeries.
When I was the editor, we redesigned and won awards for writing, design, covers and supplements two years in a row, including the Media24 internal awards for best B2B publication.
Outgoing editor, Danette Breitenbach, said she was “devastated” about the closure of the magazine.
“It is a fabulous product in a wonderful industry and it is very sad for all of us and such a pity it is closing after a legacy of 20 years.”
Media24 will also be closing and restructuring some of the medical titles in its B2B division and a number of staffers have been retrenched.
