Brands & Branding: Consumer 2020

by Louise Burgers. Consumer expectations and purpose-driven marketing have to be at the heart of every major decision by brands and in the retail market today.

Shelf Life: The return of Panasonic to South Africa

Louise Marsland (shelflifeatmarklivesdotcom)’s weekly pick of recent product, packaging, design and food launches: Panasonic reinvests in South Africa, Durex is sensitive to consumers’ needs and tartan continues its comeback.

Shelf Life: An atypical fashion brand

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Punk & Ivy makes typography LEGiT; more hotels and more upgrades for Protea; and Moving Tactics launches retail analytics.

Shelf Life: Mondelēz SA still playing with pop-up stores

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Oreo launches a delectable pop-up store; Design Partnership deconstructs Doppio Zero; and some of the best recent global brand activity.

Shelf Life: David Adjaye to transform Hallmark House, new name for Orlando Stadium

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Hallmark House is transforming into designer mixed-use space in Maboneng; Lipton launches a new combination flavour; Protea Fire & Ice! Menlyn opens; and the rebrand of Orlando Stadium is underway.

Shelf Life: New positioning for heritage Cape brand

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: 330-year-old Boschendal brand refreshes; Nando’s goes uptown; and Momentum’s foray into fashion.

Shelf Life: Happy 50th, Lunch Bar! Here’s to much more munch, oviaas!

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: An iconic Cadbury chocolate turns 50; Coca-Cola bottles up its artistic side; new reds from Glenelly; and a shout out to brands which delivered in the #CapeFires.

Shelf Life: The best of Design Indaba Expo 2015 #designindaba #makechange

by Louise Marsland (@Louise_Marsland) This year it was Design Indaba’s own projects that attracted much of the attention: Take 2 — giving life to used objects; the Most Beautiful Object in SA (MBOISA); how Artymiss won creativity; and Woolies takeout a win at DI 2015.

Shelf Life: The ABCD model of township outdoor media

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Wall media builds into Africa; Castle Lite brought to life by Moving Tactics; Salon Media straightens out ghd; and Jupiter Cape Town and Design Indaba urge change.

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