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Columns | FieldNotes – Marguerite Coetzee

by Marguerite Coetzee. The Bo-Kaap’s heritage protection sheds light on trends of ethical consumption.

by Marguerite Coetzee. Zwelihle’s complex problem of fighting for survival in a time of change provides valuab...

by Marguerite Coetzee. Nieu Bethesda’s myths, rumours and stories communicate a meaningful insight about brand...

by Marguerite Coetzee. Mai Mai's izimbadada car-tyre sandals make a very bold statement about branding.

by Marguerite Coetzee. The time into which a generation is born shapes the way that they view the world, and t...

by Marguerite Coetzee. Welcome to the Anthropocene — the human epoch.

by Marguerite Coetzee. It’s important to be considerate of what frames of reference we draw on, and what conte...

by Marguerite Coetzee. What matters now is how we use tech to our benefit, to enhance CX, and to shape the fut...

by Marguerite Coetzee. The need for human beings to belong is a powerful brand message.

by Marguerite Coetzee. Increasingly, our role as marketers is to not only uncover the future but to prepare br...