by Marguerite Coetzee. The Bo-Kaap’s heritage protection sheds light on trends of ethical consumption.
Category archives: Curiosity – Marguerite Coetzee
FieldNotes: When organisational survival isn’t sustainable
by Marguerite Coetzee. Zwelihle’s complex problem of fighting for survival in a time of change provides valuable insight into organisational sustainability.
FieldNotes: Owl House demonstrates how brand narratives shape reality
by Marguerite Coetzee. Nieu Bethesda’s myths, rumours and stories communicate a meaningful insight about brand narratives.
FieldNotes: When brands are all the same
by Marguerite Coetzee. Mai Mai’s izimbadada car-tyre sandals make a very bold statement about branding.
FastFoward: The future of power
by Marguerite Coetzee. The time into which a generation is born shapes the way that they view the world, and the impact they make on the world.
FastForward: The future of hope
by Marguerite Coetzee. Welcome to the Anthropocene — the human epoch.
FastForward: The future of opportunity & brands
by Marguerite Coetzee. It’s important to be considerate of what frames of reference we draw on, and what contexts we create.
FastForward: The future of imagination & marketing
by Marguerite Coetzee. What matters now is how we use tech to our benefit, to enhance CX, and to shape the future in a positive way.
FastForward: The future of belonging
by Marguerite Coetzee. The need for human beings to belong is a powerful brand message.
FastForward: The future & the role of marketers
by Marguerite Coetzee. Increasingly, our role as marketers is to not only uncover the future but to prepare brands and companies for it, and to help them shape the future they want.