by Marguerite Coetzee. Nieu Bethesda’s myths, rumours and stories communicate a meaningful insight about brand narratives.
Tag archives: brand narratives
Stan Lee & Spike Lee — the power of nuance in narrative
by Ismail Jooma. The best strategists can identify and translate an insight into a narrative that’s not only relevant to the consumer but imbued with nuance.
Motive: Bards of the brands
by Robyn Daly (@robyndaly) Brand narratives are the buzzword of today, so content marketing is on the up-and-up. But who’s telling the stories… and is it really such a new thing, after all?