by Marguerite Coetzee. What the 2019 Rugby World Cup may teach us about social transformation.
Tag archives: FieldNotes
FieldNotes: From staying to slaying
by Marguerite Coetzee. Here are three lessons for brands as to how #ImStaying may teach us about reflection.
FieldNotes: When leaders eat last
by Marguerite Coetzee. What the construction industry can teach us about surviving a crisis.
FieldNotes: Building future-fit businesses
by Marguerite Coetzee. What SA’s education system can teach brands and organisations about preparing for the next industrial revolution.
FieldNotes: When influencer marketing becomes less influential
by Marguerite Coetzee. Greyton’s blend of old and new is a reflection of how we may influence and be influenced by the times.
FieldNotes: When brand community is more valuable than growth
by Marguerite Coetzee. The Bo-Kaap’s heritage protection sheds light on trends of ethical consumption.
FieldNotes: When organisational survival isn’t sustainable
by Marguerite Coetzee. Zwelihle’s complex problem of fighting for survival in a time of change provides valuable insight into organisational sustainability.
FieldNotes: Owl House demonstrates how brand narratives shape reality
by Marguerite Coetzee. Nieu Bethesda’s myths, rumours and stories communicate a meaningful insight about brand narratives.
FieldNotes: When brands are all the same
by Marguerite Coetzee. Mai Mai’s izimbadada car-tyre sandals make a very bold statement about branding.