Erna George looks at how social distancing is forcing marketers to rediscover language.
by Erna George. A Tom Fishburne cartoon made me wonder recently: is marketing losing its bravery?
by Erna George. We all know SA has a highly diverse consumer base, yet the marketing and advertising focus on building diverse thought and inspiration is still too slow.
by Erna George. One phrase you may not have heard of is to “focus on the dance” and this is exactly what we as marketers and advertisers need to be doing at present.
by Erna George. In this busy age, what do you need to give yourself to keep progressing positively, to feed your creative side and the part of you required to keep going and get the max score on the board?
by Erna George. The shape of marketing is changing or, in some areas, has forever been altered, and it’s no longer a question of “either/or” but rather how to manage both.
by Erna George. Must a CMO or specialist director start in the junior ranks of brand management or may they join from general business, strategy or other communication fields?
by Erna George. Experience is not a predetermination for success. Are you adapting your experiences and extending your learning?
by Erna George. You can’t have it all and you can’t cover all the bases — attempting to try to be everything to everyone is unnecessary (and daft).
by Erna George. Context gives meaning and, without this, you could make statements, deliver products or projects that are less relevant.