For a fresh, independent and investigative view of Africa’s changing media, marketing and advertising landscape.
Editor & Publisher Herman Manson (Cape Town)
Editor-at-Large & Newsletter Editor Simone Puterman (Johannesburg)
Consulting Editors Charlie Mathews • Arthur Goldstuck
Contributing Writers: Kim Penstone • Cheryl Hunter • Shane de Lange
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MarkLives serves up a trade-media success story in a time where media organsiations have been actively divesting from journalism.
Faced with losing both retainers at what was at the time South Africa’s two foremost industry trade publications, founding editor Herman Manson drew up a one-page business plan that put people-centred journalism at the core of the new media platform’s content offering.
In naming the site, he wanted it to reflect our desire to place people and their stories at its heart, and so
decided to name it ‘Mark’. The name has obvious links to marketing, making your mark, brand marks, etc. It also puts a human name as the focus for our site’s brand identity, a reminder of the kind of journalism that we should be publishing.
Also, as other publishers have divested from content, we’ve gone the other way. We actively invest in journalism and good old-fashioned journalistic systems and processes, including editing, subbing and fact-checking.
Today, MarkLives is arguably South Africa’s primary journalism-driven online platform for news, opinion, analysis, case studies and profiles on the South African and southern Africa’s advertising scene, offering a fresh, independent and investigative view of the region’s changing communication landscape and gaining influence through breaking industry news and in-depth features. This is where we tell the stories of the broader marketing and advertising industry, and marketing and agency folk read about the latest account wins, appointments and acquisitions. We actively cover the new wave of entrepreneurial agencies and creative talent, as well as what else is happening in the market.
We’ve also established the highly rated annual Agency Leaders Most Admired poll, which sets to find out what South Africa’s top agency leaders think of their competitors, whom they see as effective managers and great creative leaders, and where they believe their future competition is likely to come from.
The site has built an engaged monthly audience of more than 37 000 marketing and senior advertising execs (as well as media editors and publishers) and serves over a million pages of content a year. An active careers portal, Careers.marklives.com, and a new business acquisition tool for agencies, Ramify.biz, have since been bolted onto the main site. All in all, we’ve become a must-read resource for the industry.
About the Ed (Herman Manson)
Manson is an established business journalist and media commentator and the founding editor of MarkLives.com. He is the inaugural Vodacom Social Media Journalist of the Year (2011).
He has contributed to numerous magazines, websites and newspapers in South Africa, the US, the UK and Australia on topics ranging from new media to marketing and technology. These include Bizcommunity.com, AdVantage magazine, the Mail & Guardian, Men’s Health, Computer World and African Communications.
The founding editor of media.toolbox (the first news website dedicated to new media in South Africa) and Mobile.Works (a print magazine dedicated to covering the cellular industry), Manson served as assistant editor at Intelligence magazine and was launch online editor of Business 2.0 South Africa.
He was co-founder and former publisher of award winning business magazine Brand and has been a finalist for the Highway Africa Award for Innovative Use of New Media several times.
He has also been a partner in Media Africa, one of the first online research houses in South Africa, and consulted on web architecture for various financial institutions.
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