by Erna George. Context gives meaning and, without this, you could make statements, deliver products or projects that are less relevant.
Tag archives: context
The Power Report: Of context, cages, cats & curiosity
by Megan Power. If brands play in the pool of perpetual content, they need to beware of living in a bubble.
Fragments: Decoding culture — how context shapes meaning
by Marguerite Coetzee. Culture is also a context, a world in which messages are communicated. We can decode these meanings if we first understand the context.
Media Redefined: Putting the Cannes Media Lions into context
by Martin MacGregor. Any media strategy’s goal should be to put the advertising message into context so that it is fully understood.