by Erna George. Context gives meaning and, without this, you could make statements, deliver products or projects that are less relevant.
by Megan Power. If brands play in the pool of perpetual content, they need to beware of living in a bubble.
by Marguerite Coetzee. Culture is also a context, a world in which messages are communicated. We can decode these meanings if we first understand the context.
by Martin MacGregor. Any media strategy’s goal should be to put the advertising message into context so that it is fully understood.