by Siwe Lawrence. As you read this column finale and as you navigate your life, lead with a purpose that will inform what shape your career takes and infuse the magic touch that can only be yours.
Category archives: An Accountant in Adland – Siwe Lawrence
An Accountant in Adland: The lockdown hangover [S2 E7]
by Siwe Lawrence. As much as our partying days are the thing of the past (for now), the glory days of certain ‘life’ hangovers have peaked.
An Accountant in Adland: The 5-to-9er #coronavirusSA [S2 E6]
by Siwe Lawrence. If you aren’t holding something down after 5pm, are you even a Joburger?
#CoronavirusSA: Breakout #AccountantInAdland [S2 E5]
by Siwe Lawrence. With most of our 2020 strategies and resolutions rearranged to align to the movie set outside our homes, it definitely doesn’t feel like the 2020 we envisioned.
An Accountant in Adland: Back to the future [S2 E4]
by Siwe Lawrence. We strategists don’t think about it this way but trend reports are horoscopes but for industries. Humour aside, what does the future of my two disciplines look like?
An Accountant in Adland: Becoming time unstrapped [S2 E3]
by Siwe Thusi. This decade, we need to be much more conscious about what we to do in our time, with whom and how we protect it.
An Accountant in Adland: ‘Showing up’ in a new era [S2 E2]
by Siwe Thusi. From the streets to the ether, the toyi-toying is now the sounds of ping notifications flooding in from hashtags in tweets and posts.
An Accountant in Adland: The greatest storyline ever told [S2 E1]
by Siwe Thusi. For me, strategy is storytelling, and plot twists are ultimately insights that change the course of storylines.
An Accountant in Adland: Thinking & numbers of new ad-ventures [S1 E8]
by Siwe Thusi. Different is currency. It is awe-inspiring and a sexy catalyst to the work we aspire to make.
An Accountant in Adland: “This is family business” [S1 E7]
by Siwe Thusi. I thought it would be interesting to analyse some of Kanye West’s rap lines in parallel with some familiar scenes.