by Siwe Lawrence. We strategists don’t think about it this way but trend reports are horoscopes but for industries. Humour aside, what does the future of my two disciplines look like?
by Megan Power. Here’s a summary of what thousands of SA consumers would like business to do.
by Charlie Stewart. A US appeals court ruled recently that Domino’s Pizza needed to make its website and app accessible to blind people.
by Marguerite Coetzee. What matters now is how we use tech to our benefit, to enhance CX, and to shape the future in a positive way.
by Julia Ahlfeldt. Why are there still brands that break the cardinal rule and build their businesses around their needs — and not their customers?
by Megan Power. You’d expect that making life easier would be top of mind for every interaction and touchpoint on the customer journey.
by Julia Ahlfeldt. Keeping customers happy should be the no. 1 priority of the brands they buy from. Yet, this isn’t always the reality. Here are my don’ts.
by Megan Power. Reaching a call-centre person — a living, breathing and accountable human being — is often still first prize.
by Julia Ahlfeldt. HR and marketing play key roles and must collaborate closely.
Cheryl Hunter’s weekly wrap of the latest market and consumer research: mobile video drives US$30bn in online ads; SA retailers buck global trends; and consumers connect, companies don’t.