by MarkLives. Arizton’s “True Wireless Headphones Market — Global Outlook and Forecast 2019–2024” and Forrester’s “The Future Of Department Stores: AD&D Imperatives”.
Tag archives: Forrester
Market Research Wrap: The art of contextualising global trends
by MarkLives. Euromonitor’s 10 Global Consumer Trends for 2019 and WARC’s Marketer’s Toolkit 2019 — our weekly wrap of the latest market and consumer research.
Market Research Wrap: Synergies between meal kits, supermarkets
by MarkLives. The future of meal kits; 2019, the year of zero trust; and content marketing: not much thought, not much leadership — our weekly wrap of the latest market and consumer research.
Back2Basics: B2B revenue marketing — trick or treat?
by Mark Eardley. It’s a treat — a rare one. And there’s a chance to get a R7 500 report on it free.
B2B Customer Centricity: Measuring centric-approach performance
by Mark Eardley. This final Q&A looks at measuring — and proving — the contribution to producing those paramount results.
Market Research Wrap: SA media, entertainment outlook to 2022
Cheryl Hunter’s weekly wrap of the latest market and consumer research: blurred reality; innovation not enough; and bad bots.
#MRW: Major trends disrupting market research execution & delivery
Cheryl Hunter’s weekly wrap of the latest market and consumer research: market research trends; controlling crises and parenteral packaging.
Market Research Wrap: Ignoring risk, advertisers embrace online video
Cheryl Hunter’s weekly wrap of the latest market and consumer research: mobile video drives US$30bn in online ads; SA retailers buck global trends; and consumers connect, companies don’t.
B2B Customer Centricity: Defining, targeting content that creates sales
by Mark Eardley. In this fourth Q&A with Forrester’s Laura Ramos, we’re going to look at targeting.
B2B Customer Centricity: Why it’s vital for needs-based segmentation
by Mark Eardley. In this third Q&A with Forrester’s Laura Ramos, we look at centricity in the context of market segmentation.