Cheryl Hunter’s weekly wrap of the latest market and consumer research: mobile video drives US$30bn in online ads; SA retailers buck global trends; and consumers connect, companies don’t.
Tag archives: online video advertising
Media Redefined: Video killed every star
by Martin MacGregor. Every time I’ve googled marketing or media trends for 2017, one word has come up overwhelmingly: video.
The Ad Contrarian: NY Times — 57% of online video ads unviewable
by Bob Hoffman (@adcontrarian) The New York Times reported that the shenanigans going on in online video advertising may be equal to the astounding swindles going on in banner advertising.