by Bob Hoffman (@adcontrarian) The entire digital industry is now rushing headlong into becoming the TV industry.
Tag archives: The Ad Contrarian
The Ad Contrarian: Online “dying” at twice the rate of TV
by Bob Hoffman (@adcontrarian) Recently I was sent more “TV Is Dead” nonsense. It came from someone I know (and like) in the ad business – so I am not going to identify him. But I am going to provide a little lesson in how otherwise intelligent people who don’t understand math are easily mislead and manipulated by numbers and charts.
The Ad Contrarian: Steve Jobs hated “Branding”
by Bob Hoffman (@adcontrarian), Here at The Ad Contrarian Worldwide Headquarters, we have always taken a sceptical view of brand babble.
The Ad Contrarian: NY Times — 57% of online video ads unviewable
by Bob Hoffman (@adcontrarian) The New York Times reported that the shenanigans going on in online video advertising may be equal to the astounding swindles going on in banner advertising.
The Ad Contrarian: New CMO = new agency = new campaign (= sh*t)
by Bob Hoffman (@adcontrarian), San Francisco Bay I am not a fan of either the talking-animal or the talking-baby genre. They’ve been done a million times and rarely have they been anything but awful. However, every now and then someone does it well. They take a clichéd idea and make it into something good.
The Ad Contrarian: The lifetime value of stupidity
by Bob Hoffman (@adcontrarian), One of my all-time favourite dumb-guy marketing ideas is “lifetime value”. It is the fantasy that if you get a customer at a young age she’ll stick with you for life. This nonsense is particularly popular in the automotive industry, where I misspent a lot of my agency career.
The Ad Contrarian: Omnicom and Publicis
by Bob Hoffman (@adcontrarian) It looks like the honeymoon between Omnicom and Publicis seems to be in trouble before we even get to the foreplay.
The Ad Contrarian: The power of precision guessing
by Bob Hoffman (@adcontrarian) We know that consumer behaviour is often irrational. We also know that consumers tend to be pragmatic and don’t like to throw their money around on junk. So how do we reconcile these two seeming contradictions?
The Ad Contrarian: Facebook’s awesome bait-and-switch
by Bob Hoffman (@adcontrarian) E-mail remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined.
The Ad Contrarian: Branding For Dummies
by Bob Hoffman (@adcontrarian) Among the topics that marketing and advertising people can bore you to death with, perhaps the most annoying is “brands.”