by Bob Hoffman (@adcontrarian) The entire digital industry is now rushing headlong into becoming the TV industry.
by Bob Hoffman (@adcontrarian) Recently I was sent more “TV Is Dead” nonsense. It came from someone I know (and like) in the ad business – so I am not going to identify him. But I am going to provide a little lesson in how otherwise intelligent people who don’t understand math are easily mislead and manipulated by numbers and charts.
by Bob Hoffman (@adcontrarian) The New York Times reported that the shenanigans going on in online video advertising may be equal to the astounding swindles going on in banner advertising.
by Bob Hoffman (@adcontrarian), San Francisco Bay I am not a fan of either the talking-animal or the talking-baby genre. They’ve been done a million times and rarely have they been anything but awful. However, every now and then someone does it well. They take a clichéd idea and make it into something good.
by Bob Hoffman (@adcontrarian), One of my all-time favourite dumb-guy marketing ideas is “lifetime value”. It is the fantasy that if you get a customer at a young age she’ll stick with you for life. This nonsense is particularly popular in the automotive industry, where I misspent a lot of my agency career.
by Bob Hoffman (@adcontrarian) It looks like the honeymoon between Omnicom and Publicis seems to be in trouble before we even get to the foreplay.
by Bob Hoffman (@adcontrarian) We know that consumer behaviour is often irrational. We also know that consumers tend to be pragmatic and don’t like to throw their money around on junk. So how do we reconcile these two seeming contradictions?
by Bob Hoffman (@adcontrarian) E-mail remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined.
by Bob Hoffman (@adcontrarian) Among the topics that marketing and advertising people can bore you to death with, perhaps the most annoying is “brands.”
by Bob Hoffman (@adcontrarian) I have always felt that in advertising, strategy is essential but it’s not enough. The problem with most of our agency strategists is that they complicate the shit out of the easy stuff and screw up the hard stuff.