#AgencyFocus: TILT — shifting social while making profit

by Sabrina Forbes. Arye Kellman and Jason Levin consider themselves the unfair advantage for brands wanting to market on social.

[Digital Grandad] ‘Word of Mouth’ replaced with ‘Word by Click’

by @DigitalGrandad1. Just as in our real life where a customer walks away from your company with an opinion they’re likely to share with friends and family, the increasing digitisation of South Africa now means that they’re also likely to share that opinion on their digital platform like Twitter, Facebook, blogs, forums and more.

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