by Martin MacGregor. Finally, it seems surface-level vanity metrics such as “Likes” are being disposed of as brands search for an authentic play in social media.
by Craig Hannabus. Have we gotten the social media marketing thing right? I’ve seen so, so many strategies, approaches, and methods come and go.
by Sabrina Forbes. Arye Kellman and Jason Levin consider themselves the unfair advantage for brands wanting to market on social.
by Bogosi Motshegwa. Here’s a five-step approach for brands to be socially relevant by making emotional connections.
by Bogosi Motshegwa. Social media is either being used incorrectly by brands or not to full potential.
by Amahle Madlala. In uncertain economic times, brands are always looking for more ways to stand out.
by Alistair Mackay. What do ball-point pens have to do with political commemoration?
by Mongezi Mtati (@Mongezi) Customers, as with all human beings, want a real and authentic connection with brands and that, in itself, is an opportunity to build a movement of insiders — people who are more likely to hear about a product release first, and help to spread in their circles.
by Bob Hoffman (@adcontrarian) E-mail remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined.
by @DigitalGrandad1. Just as in our real life where a customer walks away from your company with an opinion they’re likely to share with friends and family, the increasing digitisation of South Africa now means that they’re also likely to share that opinion on their digital platform like Twitter, Facebook, blogs, forums and more.