by Martin MacGregor. Finally, it seems surface-level vanity metrics such as “Likes” are being disposed of as brands search for an authentic play in social media.
Tag archives: social media marketing
Social media and the customer experience
by Craig Hannabus. Have we gotten the social media marketing thing right? I’ve seen so, so many strategies, approaches, and methods come and go.
#AgencyFocus: TILT — shifting social while making profit
by Sabrina Forbes. Arye Kellman and Jason Levin consider themselves the unfair advantage for brands wanting to market on social.
Social media — how to be socially relevant
by Bogosi Motshegwa. Here’s a five-step approach for brands to be socially relevant by making emotional connections.
Social media — don’t just tick the boxes
by Bogosi Motshegwa. Social media is either being used incorrectly by brands or not to full potential.
Motive: Experiential marketing and social media — a dynamic duo
by Amahle Madlala. In uncertain economic times, brands are always looking for more ways to stand out.
Brand Politics: Act like a person, think like a person
by Alistair Mackay. What do ball-point pens have to do with political commemoration?
The Word: With social, go niche and find insiders
by Mongezi Mtati (@Mongezi) Customers, as with all human beings, want a real and authentic connection with brands and that, in itself, is an opportunity to build a movement of insiders — people who are more likely to hear about a product release first, and help to spread in their circles.
The Ad Contrarian: Facebook’s awesome bait-and-switch
by Bob Hoffman (@adcontrarian) E-mail remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined.
[Digital Grandad] ‘Word of Mouth’ replaced with ‘Word by Click’
by @DigitalGrandad1. Just as in our real life where a customer walks away from your company with an opinion they’re likely to share with friends and family, the increasing digitisation of South Africa now means that they’re also likely to share that opinion on their digital platform like Twitter, Facebook, blogs, forums and more.