by Charlie Stewart. It’s only March and already we’ve seen some staggeringly cringeworthy uses of social media by corporates.
Tag archives: Online Reputation Management
Digital pioneer sets a new course as 25AM
by Herman Manson (@marklives) Acceleration Media, a pioneering South African digital business that lost its way — thanks to brand confusion, a temporary leadership vacuum and shareholders issues — has been given by new shareholder Amorphous a new name (25AM), CEO (Andre Steenekamp) and, hopefully, purpose.
[Digital Grandad] ‘Word of Mouth’ replaced with ‘Word by Click’
by @DigitalGrandad1. Just as in our real life where a customer walks away from your company with an opinion they’re likely to share with friends and family, the increasing digitisation of South Africa now means that they’re also likely to share that opinion on their digital platform like Twitter, Facebook, blogs, forums and more.