by Herman Manson (@marklives) Acceleration Media, a pioneering South African digital business that lost its way — thanks to brand confusion, a temporary leadership vacuum and shareholders issues — has been given by new shareholder Amorphous a new name (25AM), CEO (Andre Steenekamp) and, hopefully, purpose.
Tag archives: acceleration media
Listen before you jump into social, says Diane Charton
Acceleration Media is an old hand at the digital media game. It was launched as a specialist online media company more than 12 years ago, at a point in time when everybody was talking about the potential of online media but when advertisers were not nearly as invested in the medium as they are today.