Wendy Shepherd explores why copywriters should let their brains do their thing. Greatness is on the other side.
by Wendy Shepherd. If you’re lucky enough to have a job right now, you not only need to give some fucks about it but the right sort if you’re going to keep it.
by Wendy Shepherd. My creative director in my 30s knew the value many voices bring to the dubious art of advertising. There’s a troubling dearth of people who do.
by Wendy Shepherd. The recent world has presented a whole lot more for us to feel uncomfortable about. We can do three things with this: ignore it, walk on eggshells, or sit with it.
by Wendy Shepherd. We need a voice. If there’s any way you can find yours, please let it out.
by Wendy Shepherd. The coronavirus has had some very interesting — and very human — consequences on our collective behaviour.
by Wendy Shepherd. Copywriting has been a well-sung and honoured career for over 50 years — why do I find myself constantly defending it and, worse, explaining it to people?