Wendy Shepherd explores why copywriters should let their brains do their thing. Greatness is on the other side.
Category archives: Herding Words – Wendy Shepherd
Herding Words: The less subtle art of giving a f*ck
by Wendy Shepherd. If you’re lucky enough to have a job right now, you not only need to give some fucks about it but the right sort if you’re going to keep it.
Herding Words: One dangerous voice
by Wendy Shepherd. My creative director in my 30s knew the value many voices bring to the dubious art of advertising. There’s a troubling dearth of people who do.
Herding Words: Uncomfortably numb
by Wendy Shepherd. The recent world has presented a whole lot more for us to feel uncomfortable about. We can do three things with this: ignore it, walk on eggshells, or sit with it.
Herding Words: You’re the voice #CoronavirusSA
by Wendy Shepherd. We need a voice. If there’s any way you can find yours, please let it out.
#CoronavirusSA: Zombie apocalypse
by Wendy Shepherd. The coronavirus has had some very interesting — and very human — consequences on our collective behaviour.
Flugelbinders & other harsh copywriting realities
by Wendy Shepherd. Copywriting has been a well-sung and honoured career for over 50 years — why do I find myself constantly defending it and, worse, explaining it to people?