by Wendy Shepherd. My creative director in my 30s knew the value many voices bring to the dubious art of advertising. There’s a troubling dearth of people who do.
Tag archives: future of copywriting
If you’ve a way with words, the world deserves to know — Alistair King
by Sabrina Forbes. Alistair King doesn’t buy that copywriting’s no longer needed, and he’s set out to remedy that through launching a new copy test.
Flugelbinders & other harsh copywriting realities
by Wendy Shepherd. Copywriting has been a well-sung and honoured career for over 50 years — why do I find myself constantly defending it and, worse, explaining it to people?