by Leigh Tayler. WTF aren’t there more CMOs, brand managers and marketers like Fernando Machado in the world or, more specifically, in South Africa?
by Leigh Tayler. As each day of 2020 ticks by, it seems a new WTF?! moment springs up like some sort of grotesque jack-in-the-box.
by Leigh Tayler. Much has changed in a mindbogglingly short period of time, and one such thing is my latest WTF?! moment — the virtual meeting.
by Leigh Tayler. At what point does a brand’s engagement on an issue become exploitative? My latest “WTF?! moment”.
by Leigh Tayler. My latest “WTF?! moment”: when someone — be it a client or agency person — glibly states that they want a campaign that *will* win a Gold Lion.
by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief says something along the lines of “make my ad go viral”.
by Leigh Tayler. What is, if any, a brand’s right to participate in the women’s movement or to leverage feminism in its communication?
by Leigh Tayler. 2017 has shown no sign of the growing consciousness around women, their rights and gender-stereotypes unravelling slowing down.