WTF?! Where are all the Fernandos at?
by Leigh Tayler. WTF aren’t there more CMOs, brand managers and marketers like Fernando Machado in the world o...
“2020” — WTF?!
by Leigh Tayler. As each day of 2020 ticks by, it seems a new WTF?! moment springs up like some sort of grotes...
#CoronavirusSA: “Virtual meetings” — WTF?!...
by Leigh Tayler. Much has changed in a mindbogglingly short period of time, and one such thing is my latest WT...
#CoronavirusSA: “Global pandemic brief” — WTF...
by Leigh Tayler. At what point does a brand’s engagement on an issue become exploitative? My latest “WTF?! mom...
“I want to win a Gold Lion” — WTF?!
by Leigh Tayler. My latest “WTF?! moment”: when someone — be it a client or agency person — glibly states that...
“Make it go viral” — WTF?!
by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief ...
Feminism is not a marketing strategy
by Leigh Tayler. What is, if any, a brand’s right to participate in the women’s movement or to leverage femini...
Brands continue to challenge gender norms
by Leigh Tayler. 2017 has shown no sign of the growing consciousness around women, their rights and gender-ste...