by Leigh Tayler. I’m sure I’m not alone when I say one of my all-time favourite WTFs is when a client’s brief says something along the lines of “make my ad go viral”.
by Carl Cardinelli. It’s 2016. Two thousand and sixteen. Am I the only one who is still receiving briefs for “viral campaigns”?
By Mandy de Waal (@mandyldewaal) I resent advertising. Like a reformed smoker I used to work in the industry and consult to technology and other brands about how to get more people to buy their stuff. I watched loads of television in those days but nowadays the pathetic appeal of DStv programming and the fact that Ira Glass lives on iTunes has changed things. Advertising’s a grudge experience for me, and on the days I do watch Gordon Ramsay, Californication or Dexter, it is great to be surprised by supremo advertising that’s better than the boring norm. For the most part local commercials are wall paper, but it’s a knock-out when someone comes along who just gets what advertising should be about.
Amy Allais of Ola Films is one of those people. She makes advertising that doesn’t make me want to jab a thumb in my eye. More than that – she makes advertising I actually enjoy. That I’ll watch again on YouTube, because it’s funny, smart, a visual feast, tells a story, captures the cultural zeitgeist or all of the above. Yes, I’ll come out and admit it. I’m an Allais fan girl. She had me at Vodacom’s “All The Single Ladies” and by the time “Daddy Cool” came around I was a convert.
Designer Bradley Kirshenbaum of Love Jozi T-shirt fame has come up with a unique viral campaign over the course of the last two years that has been running under the nose of marketers and consumers alike without anybody realising it. In short – he faked his own brand.
NeonInternational created this viral campaign for the soon-to-be launched in SA Vice magazine. Music was done by local act CATWALKTRASH.