Grubstreet: The Rand Daily Mail brand revived

by Gill Moodie (@grubstreetSA) The news that Times Media Group has brought back the famous Rand Daily Mail brand after almost 30 years is fascinating – and not because of the goodwill and nostalgia associated with the brand, but because the new RDM will be as far as you can get from the old on every level.

Live from SA – the youth have their say

Live SA is a new youth publication published out of Cape Town. There’s the usual stuff on love, YouTube, being brave and following your heart, should you get that body piercing, music, freedom and fashion – and then maybe the less usual stuff, about falling out of the closet aged 16, what to do when your countrymen’s infamous xenophobia breaks down the lives of friends, of falling in love with gangster boys and having Miss Khayelitsha pose in front of the backend of a construction truck…

Pulp fiction with Jungle Jim

So you want to start a magazine. How far do you think R1500 will take you? Quite far, it seems, as Sean O’Toole brings you a true story about the impossible.

Bookmarks 2011 promises to do better

The Bookmarks Awards, which recognises excellence in digital media and marketing, has pulled up its socks and is promising a well-organised event this year. Bookmarks chairperson Nikki Cockcroft says the fourth annual event, that takes place in Cape Town on 10 November 2011, will up the stakes on previous years.

New business focus, units build a braver RamsayMedia

RamsayMedia has been undergoing a strategic transformation over the last three years under the management team lead by MD Stuart Lowe.

John Brown wins triple play, challenges for top content marketer spot

John Brown has quickly become a force to be reckoned with in the South African custom marketing field. It launched in 2007 with Pick n Pay as a client, producing its monthly food magazine, Fresh Living, which has since emerged as the bestselling food title in the country. Now, suddenly, it has grabbed Cell C, Edgars Club and Discovery Health in short succession, shaking up the local custom marketing industry.

New Media adapts strategy for digital world

Firms such as New Media (formerly New Media Publishing) have always positioned themselves as the meeting point between content and marketing. Now they are moving away from pulp and ink (though it remains a large and profitable chunk of the business) towards multiple platforms including mobile, the web and tablets.

S’HOT 2011 review: A brand magazine

The Client: Skip (Unilever)
The Agency: The Jupiter Drawing Room
The Brief: Position the Skip Intelligent range as the choice for well-dressed women who want to look after their wardrobe. It was important to introduce them to new laundry habits (different powder for each washing load) while placing enough emphasis on the new black and white variants.
Creative Solution: Position the brand in the world of fashion by partnering with Marie Claire magazine to develop a “Black and White Issue” specifically for the Skip campaign that would be given away in malls as part of a Skip Black and White promotion. All you had to do to receive a free copy of Marie Claire was to purchase 1kg of Skip Black or Skip White and hand your till slip to one of the promotional ladies.
Creative Team: Ross Chowles (Executive Creative Director), Yumna Sadan (Art Director), Shameema Davids (Copywriter), Samantha Milne (Account Director) and Nico du Toit (Non-Traditional Creative Expert)

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