Tag archives: Getaway

by Gill Moodie (@GrubstreetSA) RamsayMedia’s Getaway is updating its ethos to reflect a more sophisticated view of travel among the South Africa’s growing middle class – a move that the magazine’s editor, Cameron Ewart-Smith, describes as “a fundamental shift in the very fabric of our magazine”.

This also means that the iconic outdoor adventurer’s magazine that was launched in 1989 has been redesigned. You’ll see the changes in the October 2013 edition that is already available in store. They include a glossy, more sophisticated cover, bolder use of typography and pictures, more graphics and a brighter palette of colours.

Ewart-Smith told Grubstreet last week: “(The change) was borne out of looking at South African travellers and realising there is a much more diverse community of travellers than waspy, (national) park-going traditional Getaway readers.