Mission: The tipping point of inevitability #...
by Tom Fels. We’ve all borne witness to the phenomenon of the "tipping point" in our lifetime, never more so t...
#CoronavirusSA: A new better...
by Tom Fels. Let us make use of the power of choice to make our 'new normal' a ‘better normal’ than the old on...
#CoronavirusSA: From crisis to consciousness
by Tom Fels. As we rebuild, here are five areas in which we can take strategic advantage of the situation to f...
Mission: Make work matter
by Tom Fels. Marketing can be the mouthpiece of brands manifesting change and championing the underserved, of ...
Ad Exec: Disruption starts with you
by Tom Fels. Are the people and organisations within marketing willing to disrupt everything they know to cham...
Ad Exec: Measuring agency performance
by Tom Fels. The nature of client-agency relationships has evolved over time, but have the metrics of performa...
Ad Exec: The power of the personal touch
by Tom Fels. While we look to pursue greater efficiencies, better targeting and improved returns, we risk losi...
Ad Exec: Walking the tight-rope between herit...
by Tom Fels. Brands and businesses don’t always operate at the same speed, and decisions made for one inevitab...
Ad Exec: Digital demand outstrips supply
by Tom Fels. Today, the term “digital” is a holdall for so many components of business that it in itself is be...
Ad Exec: Brands take a stand against Trumpism
by Tom Fels. The collision of politics and religion in legislative policymaking has compelled many more brands...