by Tom Fels. Will the human race acknowledge this wakeup call — or will it be back to self-interested business as usual?
by Tom Fels. We’ve all borne witness to the phenomenon of the “tipping point” in our lifetime, never more so than now.
by Tom Fels. Let us make use of the power of choice to make our ‘new normal’ a ‘better normal’ than the old one.
by Tom Fels. As we rebuild, here are five areas in which we can take strategic advantage of the situation to foster more-conscious business.
by Tom Fels. Marketing can be the mouthpiece of brands manifesting change and championing the underserved, of embedding hope in the consciousness of society and creating purpose-led futures.
by Tom Fels. Are the people and organisations within marketing willing to disrupt everything they know to champion the future?
by Tom Fels. The nature of client-agency relationships has evolved over time, but have the metrics of performance evaluation moved on significantly, too?
by Tom Fels. While we look to pursue greater efficiencies, better targeting and improved returns, we risk losing the benefit of personal relations.
by Tom Fels. Brands and businesses don’t always operate at the same speed, and decisions made for one inevitably impact on the other.
by Tom Fels. Today, the term “digital” is a holdall for so many components of business that it in itself is becoming vague.