by Keri-Ann Stanton. Would my African PR peers feel the same as the independents in SA when it comes to the PR agency of the future?
by Tom Fels. Are the people and organisations within marketing willing to disrupt everything they know to champion the future?
by MarkLives. We asked a panel of key industry executives for their take on consultancies eating their lunch. Next up is Prakash Patel of Fogg.
by Adrian Hewlett. It’s time to focus on the evolution of client’s needs, not talk about the death of traditional communications.
by Craig Page-Lee (@cpl_ignite) What will the ad agency of the future look like, and will we see the emergence of the “full-service agency” again — or not? These were key discussion points at the recent Advertising Week Europe 2015 festival.