by Prakash Patel. Let’s get focused by knowing where we want to be in a year’s time — by being more purposeful and committed to becoming greater visionaries, innovators, disruptors and thinkers
Tag archives: by prakash patel
What’s the holy grail of marketing?
by Prakash Patel. If the customer is the single most-important asset to a company, who in your business knows who they are, their value and who’s looking after them?
#BigQ2019: Digital means adland must adopt disruptor’s mindset
by Prakash Patel. My expectations for 2019 centre on transformation — transformation of our industry, our skills, our approach, our consumers, our services and, of course, digital transformation.
#BigQ2018: Velocity of change going to be unprecedented & unpredictable
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Prakash Patel of Fogg.
Big Q CMOs: The CMO’s role in today’s technically advanced world
by MarkLives. We asked a panel of key industry executives for their take on the changing role of the modern CMO. First up is Prakash Patel of Fogg.
Big Q: Agencies, consultancies have much to learn from each other
by MarkLives. We asked a panel of key industry executives for their take on consultancies eating their lunch. Next up is Prakash Patel of Fogg.
#3D: The total customer experience — a strategic imperative
by Prakash Patel. We need to “start marketing to today’s consumers through their eyes as the consumer”.
#3D: #2AppOrNot2App
by Prakash Patel (@prakashpatel_1) Having raised this title question over two years ago, again last year, and now for a third time in 2015, I can confidently commit to an answer. In short, yes, if it’s relevant and, no, if it’s not.
#3D: This is no #AprilsFool — are you ready for Google’s imminent algorithm update?
by Prakash Patel (@prakashpatel_1) On 21 April 2015, Google will launch its most important update to its mobile algorithm, which will have a significant impact on mobile search results. If you have a mobisite, you need to ensure it is mobile-friendly to rank better in any mobile search.
#3D: WT# is omni-channel marketing?
by Prakash Patel (@prakashpatel_1) So, WT# is omni-channel marketing? Some sort of marketing religion?