by Prakash Patel. Let’s get focused by knowing where we want to be in a year’s time — by being more purposeful and committed to becoming greater visionaries, innovators, disruptors and thinkers
by Prakash Patel. If the customer is the single most-important asset to a company, who in your business knows who they are, their value and who’s looking after them?
by Prakash Patel. My expectations for 2019 centre on transformation — transformation of our industry, our skills, our approach, our consumers, our services and, of course, digital transformation.
by MarkLives. What are the expectations for the marketing and advertising industry in 2018? Next up is Prakash Patel of Fogg.
by MarkLives. We asked a panel of key industry executives for their take on the changing role of the modern CMO. First up is Prakash Patel of Fogg.
by MarkLives. We asked a panel of key industry executives for their take on consultancies eating their lunch. Next up is Prakash Patel of Fogg.
by Prakash Patel. We need to “start marketing to today’s consumers through their eyes as the consumer”.
by Prakash Patel (@prakashpatel_1) Having raised this title question over two years ago, again last year, and now for a third time in 2015, I can confidently commit to an answer. In short, yes, if it’s relevant and, no, if it’s not.
by Prakash Patel (@prakashpatel_1) On 21 April 2015, Google will launch its most important update to its mobile algorithm, which will have a significant impact on mobile search results. If you have a mobisite, you need to ensure it is mobile-friendly to rank better in any mobile search.
by Prakash Patel (@prakashpatel_1) So, WT# is omni-channel marketing? Some sort of marketing religion?