#BigQ2019 • Tags •

#BigQ2019: Digital means adland must adopt disruptor’s mindset

by Prakash Patel. My expectations for 2019 centre on transformation — transformation of our industry, our skills, our approach, our consumers, our services and, of course, digital transformation.

#BigQ2019: Infobesity & visual tsunamis

by Boniswa Pezisa. Let’s talk about the macro environment and emerging trends, from budgets to diversification and collaboration.

#BigQ2019: The myth of being time‑poor

by Lani Carstens. As marketers and content creators, surely we need to only serve up snackable content that is easy to digest? Not so.

#BigQ2019: What do decreasing brand budgets mean for adland?

by Brenda Khumalo. With the economic downturn continuing to hit SA, the market is likely to continue facing the threat of decreasing budgets.

#BigQ2019: Is advertising screwed?

Jarred Cinman. Credit: Chris Saunders (www.chrissaunders.co)

by Jarred Cinman. The thing we all forget is that companies still need to ply their wares to customers.

#BigQ2019: The year of questions & interrogation of creative output

by Khuthala Gala Holten. It’ll be important to be hyperaware of the big shifts while not abandoning the traditional approaches that continue to work well.