The Martini Shot: 6 reasons to join an indust...
by Bobby Amm. “Why should I become a member or my industry’s association? What’s really in it for me?” Here ar...
The Martini Shot: The state of SA commercial ...
by Bobby Amm. The CPA recently released the results of its annual survey that aims to measure the size and sco...
The Martini Shot: Copyright, performers’ prot...
by Bobby Amm. We must all urgently join the lobby to push back against legislation that, although well-intenti...
The Martini Shot: #MeToo in SA film production
by Bobby Amm. In the SA film production sector, some local advocacy groups claim sexual harassment is rife and...
The Martini Shot: Give credit where credit is...
by Bobby Amm. This is an issue the CPA and the production community have been rising for many years now, with ...
The Martini Shot: How to store your commercial
by Bobby Amm. If you don’t yet have a protocol in place on how to deal with storage, now is the time to look i...
The Martini Shot: Buyer, beware!
by Bobby Amm. We urge all clients and suppliers to carefully consider the credentials of companies they choose...
The Martini Shot: Revisiting the fundamentals...
by Bobby Amm. It’s good to revisit every now and again the international benchmarks on which commercials are m...
The Martini Shot: The balancing act of negoti...
by Bobby Amm. One of the important activities of industry associations is to facilitate negotiations between t...
The Martini Shot: Proudly (and unashamedly) S...
by Bobby Amm. We would like to see a return of the values of Proudly South African to the local advertising in...