by Bobby Amm. We would like to see a return of the values of Proudly South African to the local advertising industry.
by Bobby Amm. Part of the CPA’s mandate is to promote professional and ethical business practice in the production sector.
by Bobby Amm. Here are five key challenges the CPA faces in 2019 and how we plan to overcome them.
by Bobby Amm. The commercial service sector in Cape Town is grappling with several challenges which now pose a threat to its 25-year success story.
by Bobby Amm. The cost of producing quality content doesn’t decline simply because it’s broadcast on a different medium.
by Bobby Amm. While our overseas contemporaries are more focused on female directors getting more opportunities, South Africa’s history means the challenge of promoting greater diversity is a lot more complex.
by Bobby Amm. The reality is that film sets may be very dangerous places, and proper provisions must be made to ensure the safety of everyone involved
by Bobby Amm. The knock-on effect in the South African commercial service industry has been evident, with a huge drop in work this past summer season.
by Bobby Amm. For an industry that relies on a vast number of diverse and expensive elements coming together successfully on any given day, the unforeseen or the unknown is often our biggest challenge.
by Bobby Amm. The CPA would like to see ad agencies recommitting to the payment agreement which has worked so well for over quarter of a century.