by Bobby Amm. We would like to see a return of the values of Proudly South African to the local advertising industry.
Category archives: The Martini Shot – Bobby Amm
The Martini Shot: Ethics not a county next to Sussex
by Bobby Amm. Part of the CPA’s mandate is to promote professional and ethical business practice in the production sector.
The Martini Shot: Trade associations (& members) in an unfamiliar world
by Bobby Amm. Here are five key challenges the CPA faces in 2019 and how we plan to overcome them.
The Martini Shot: Cooperation vital for commercial-service sector success
by Bobby Amm. The commercial service sector in Cape Town is grappling with several challenges which now pose a threat to its 25-year success story.
The Martini Shot: TV is still king in the ad jungle
by Bobby Amm. The cost of producing quality content doesn’t decline simply because it’s broadcast on a different medium.
The Martini Shot: The importance of freeing the bid, SA-style
by Bobby Amm. While our overseas contemporaries are more focused on female directors getting more opportunities, South Africa’s history means the challenge of promoting greater diversity is a lot more complex.
The Martini Shot: The non-negotiable importance of safety on set
by Bobby Amm. The reality is that film sets may be very dangerous places, and proper provisions must be made to ensure the safety of everyone involved
The Martini Shot: How intl approach to in-house production impacts here
by Bobby Amm. The knock-on effect in the South African commercial service industry has been evident, with a huge drop in work this past summer season.
The Martini Shot: Come rain or shine, the show goes on
by Bobby Amm. For an industry that relies on a vast number of diverse and expensive elements coming together successfully on any given day, the unforeseen or the unknown is often our biggest challenge.
The Martini Shot: Why prompt payment ensures smooth production
by Bobby Amm. The CPA would like to see ad agencies recommitting to the payment agreement which has worked so well for over quarter of a century.