by Bobby Amm. Here are the five pillars of the Commercial Producers Association’s strategy for the coming months.
Tag archives: The Martini Shot
The Martini Shot: 6 reasons to join an industry association today
by Bobby Amm. “Why should I become a member or my industry’s association? What’s really in it for me?” Here are six reasons.
The Martini Shot: The state of SA commercial production 2018/19
by Bobby Amm. The CPA recently released the results of its annual survey that aims to measure the size and scope of the commercial production sector in SA over May 2018–April 2019.
The Martini Shot: Copyright, performers’ protection in question
by Bobby Amm. We must all urgently join the lobby to push back against legislation that, although well-intentioned, will ultimately do more harm than good.
The Martini Shot: #MeToo in SA film production
by Bobby Amm. In the SA film production sector, some local advocacy groups claim sexual harassment is rife and under-reported.
The Martini Shot: Give credit where credit is due
by Bobby Amm. This is an issue the CPA and the production community have been rising for many years now, with few results.
The Martini Shot: Buyer, beware!
by Bobby Amm. We urge all clients and suppliers to carefully consider the credentials of companies they choose to work with.
The Martini Shot: Revisiting the fundamentals of production
by Bobby Amm. It’s good to revisit every now and again the international benchmarks on which commercials are made.
The Martini Shot: The balancing act of negotiation
by Bobby Amm. One of the important activities of industry associations is to facilitate negotiations between their respective members.
The Martini Shot: Proudly (and unashamedly) South African
by Bobby Amm. We would like to see a return of the values of Proudly South African to the local advertising industry.