Masterclass Notes: Virtual #AdForumSummit — 1... by Johanna McDowell. Here are 10 key learnings from the memorable eight days of last month's virtual 2020 AdFo...
#CoronavirusSA: Building the prospect pipelin... by Johanna McDowell. Here are 10 tips for winning new business during lockdown from the April 2020 masterclass...
#CoronavirusSA: Pitching & chemistry in the t... by Johanna McDowell. Since the pandemic outbreak, everyone seems to have become more adept at video-conferenci...
Masterclass Notes: What marketers want in the... by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?
Masterclass Notes: Why questions matter in cl... by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as ...
Masterclass Notes: Trends from #AdForumSummit... by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in L...
Masterclass Notes: Evolving client-agency mod... by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 ...
Masterclass Notes: Why pitching is back from ... by Johanna McDowell. Back from the dead — or 10 reasons why the pitch is still with us.
Masterclass Notes: Pitching, rules of engagem... by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide S...
Masterclass Notes: Key global trends in adver... by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the a...