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Columns | Masterclass Notes – Johanna McDowell

by Johanna McDowell. Here are 10 key learnings from the memorable eight days of last month's virtual 2020 AdFo...

by Johanna McDowell. Here are 10 tips for winning new business during lockdown from the April 2020 masterclass...

by Johanna McDowell. Since the pandemic outbreak, everyone seems to have become more adept at video-conferenci...

by Johanna McDowell. What are marketers looking for from ad agencies in this new decade?

by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as ...

by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in L...

by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 ...

by Johanna McDowell. Back from the dead — or 10 reasons why the pitch is still with us.

by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide S...

by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the a...