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Columns | Masterclass Notes – Johanna McDowell

by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as ...

by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in L...

by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 ...

by Johanna McDowell. Back from the dead — or 10 reasons why the pitch is still with us.

by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide S...

by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the a...

by Johanna McDowell. Latest learnings and legal lessons on the Protection of Personal Information Act and mana...

by Johanna McDowell. Before talking about the future, marketers were asked to define their biggest challenges ...

by Johanna McDowell. Marketing supplier duplications are less obvious than might occur when procuring furnitur...

by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and th...