by Mike Beukes. I believe, without a whisper of doubt, doing away with pitches will be good for agencies, clients, brands and even pitch consultants.
Tag archives: pitching
Masterclass Notes: Why pitching is back from the dead
by Johanna McDowell. Back from the dead — or 10 reasons why the pitch is still with us.
Masterclass Notes: Pitching, rules of engagement with marketers, agencies
by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide Summit 2019 in LA.
An Accountant in Adland: The curious case of curiosity [S1 E4]
by Siwe Thusi. When pondering what ties the worlds of accounting and strategy together, curiosity could be the answer.
Thinking B2B: The importance of ATL in B2B marketing
by Warren Moss. It’s much more meaningful to view potential partnerships through the lens of values, rather than through the lens of price or capabilities.
Brand Experience: When agencies should show up at pitches
by Mike Silver. One of the most powerful things a mentor once said to me is, “No is a full sentence.”
Masterclass Notes: Managing agencies, pitch process & King IV
by Johanna McDowell. What is the role of King IV during this time of “pitching bedlam”?
Motive: Tenders, pitches and the ACA Code of Conduct
by Odette van der Haar. In the absence of ubuntu, the ACA, member agencies, GCIS, Treasury and dti spent almost three years drawing up five rules.
Masterclass Notes: Seven sins of pitching marketers best avoid
by Johanna McDowell. Here are the seven deadly sins (the don’ts) and the magnificent seven (the do’s) of pitching for marketers.
Ad Exec: Make pitch season count
by Tom Fels. While met with excitement, any opportunity for growth must be carefully weighed up against the business strategy and existing commitments.