by Mike Beukes. I believe, without a whisper of doubt, doing away with pitches will be good for agencies, clients, brands and even pitch consultants.
by Johanna McDowell. Back from the dead — or 10 reasons why the pitch is still with us.
by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide Summit 2019 in LA.
by Siwe Thusi. When pondering what ties the worlds of accounting and strategy together, curiosity could be the answer.
by Warren Moss. It’s much more meaningful to view potential partnerships through the lens of values, rather than through the lens of price or capabilities.
by Mike Silver. One of the most powerful things a mentor once said to me is, “No is a full sentence.”
by Johanna McDowell. What is the role of King IV during this time of “pitching bedlam”?
by Odette van der Haar. In the absence of ubuntu, the ACA, member agencies, GCIS, Treasury and dti spent almost three years drawing up five rules.
by Johanna McDowell. Here are the seven deadly sins (the don’ts) and the magnificent seven (the do’s) of pitching for marketers.
by Tom Fels. While met with excitement, any opportunity for growth must be carefully weighed up against the business strategy and existing commitments.