by Tom Fels. While met with excitement, any opportunity for growth must be carefully weighed up against the business strategy and existing commitments.
Tag archives: pitching process
Masterclass Notes: When to pitch, review agency requirements
by Johanna McDowell. This masterclass was an overview on what’s happening currently in terms of pitching.
Creation: Pitch perfect
by Artwell Nwaila (@artwelln) Pitching is by far the most daunting practice for any new or seasoned creative. We do it when we apply for a job, when we share ideas with the CD and, most importantly, when we want to sell ideas to the almighty client.
The Ad Exec: The diminishing returns of pitch culture
by Tom Fels (@thomasfels) I was astounded to see the launch of a new pitch app in the Netherlands — built by an agency — that assists clients to select a roster of prospective agencies. To my mind, it is an accelerator of a type of pitch culture in which clients are trading multiple agencies’ time, expertise and energy for short-term gain.