pitch process • Tags •

Who really wins the pitch?

by Mike Beukes. I believe, without a whisper of doubt, doing away with pitches will be good for agencies, clients, brands and even pitch consultants.

by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.

by Johanna McDowell. Back from the dead — or 10 reasons why the pitch is still with us.

by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide Summit 2019 in LA.

by Siwe Thusi. When pondering what ties the worlds of accounting and strategy together, curiosity could be the answer.

by Johanna McDowell. It’s best to start thinking about your people, processes and ways of working before the pitch process is complete.

by Johanna McDowell. Here are seven aspects for marketers to consider before calling for an agency pitch.

by Mike Silver. One of the most powerful things a mentor once said to me is, “No is a full sentence.”

by Lufuno Makungo. In talking transformation, we often narrow it down to only one thing — when the issues are broad and interlinked.

by Johanna McDowell. What is the role of King IV during this time of “pitching bedlam”?