Masterclass Notes: Pitching, rules of engagement with marketers, agencies

by Johanna McDowell. Here are some top-line findings from recent research presented at the AdForum Worldwide Summit 2019 in LA.

Motive: Is there a viable market for black ad agencies in SA?

by Lufuno Makungo. In talking transformation, we often narrow it down to only one thing — when the issues are broad and interlinked.

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