by Odette van der Haar. In the absence of ubuntu, the ACA, member agencies, GCIS, Treasury and dti spent almost three years drawing up five rules.
Tag archives: pitch process
Masterclass Notes: Seven sins of pitching marketers best avoid
by Johanna McDowell. Here are the seven deadly sins (the don’ts) and the magnificent seven (the do’s) of pitching for marketers.
Ad Exec: Make pitch season count
by Tom Fels. While met with excitement, any opportunity for growth must be carefully weighed up against the business strategy and existing commitments.
Masterclass Notes: When to pitch, review agency requirements
by Johanna McDowell. This masterclass was an overview on what’s happening currently in terms of pitching.
The Switch: Client-agency courtship should be a daily thing
by Alistair Mokoena (@AlistairMokoena) The bulk of issues experienced in client-agency relationships is not about the work; it is about relationship management. Yet you will hear many people say, “Just sort out the work and the relationship will be fine.” This is not true.
Interview: A quick guide to successful pitching
by Herman Manson (@marklives) Johanna McDowell, the MD of the Independent Agency Search and Selection Company (IAS), has a storied career in South African advertising. We caught up with her to ask about the secrets to successful pitching, managing client chemistry sessions, how important awards are to winning business and why using pitch consultancies doesn’t mean marketers are abdicating their responsibilities.
Creation: Pitch perfect
by Artwell Nwaila (@artwelln) Pitching is by far the most daunting practice for any new or seasoned creative. We do it when we apply for a job, when we share ideas with the CD and, most importantly, when we want to sell ideas to the almighty client.
The Ad Exec: The diminishing returns of pitch culture
by Tom Fels (@thomasfels) I was astounded to see the launch of a new pitch app in the Netherlands — built by an agency — that assists clients to select a roster of prospective agencies. To my mind, it is an accelerator of a type of pitch culture in which clients are trading multiple agencies’ time, expertise and energy for short-term gain.
Indy Ad Exec: Conquering our economy — an agency guide
by Tom Fels (@thomasfels) In many ways, agencies will have to move their sights beyond innovation — those that will reach the highest highs will have invented new ways of working and will have been constant instigators of change, consistently challenging the status quo.
Indy Ad Exec: Make magic before you meet — some tips
by Tom Fels (@thomasfels) As an agency, attracting new clients is vital to both survival and success. And, for marketers, the prospect of selecting an agency is as exciting as it is daunting. Here are some tips.