by Johanna McDowell. We pitch consultants met with MullenLowe Group LA, The Shipyard (on a ship!), Agency Mania and Scopen on Day 4 of the AdForum Worldwide Summit Los Angeles, Thursday, 11 April 2019.
by MarkLives. A new monthly column in which we ask key industry execs for their thoughts on relevant issues facing the ad industry.
by Herman Manson (@marklives) Johanna McDowell, the MD of the Independent Agency Search and Selection Company (IAS), has a storied career in South African advertising. We caught up with her to ask about the secrets to successful pitching, managing client chemistry sessions, how important awards are to winning business and why using pitch consultancies doesn’t mean marketers are abdicating their responsibilities.
by Johanna McDowell (@jomcdowell) Sao Paulo: Day 3 of the 2014 AdForum Worldwide Summit.
by Johanna McDowell (@jomcdowell) Sao Paulo: Day 2 of the 2014 AdForum Worldwide Summit started at R/GA – one of the leading “pure play” digital agencies in the world and, as always, ahead of the curve. R/GA never disappoints us – and their presence in Brazil and Argentina is already formidable with more than 83 people in the Sao Paulo office and 102 in Buenos Aires.
Johanna McDowell attends the 2014 AdForum Worldwide Summit, a “by-invitation-only” programme for agency search and management consultants and global agency CEOs.
by Johanna McDowell (@jomcdowell) The Pitch List is a new monthly summary of recently completed pitches. It draws data collected by the Independent Agency Search and Selection Company (IAS) from across the industry and is not limited to pitches handled by IAS.
by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 5 was quite spectacular as our first meeting was a surprise — John Wren, CEO of Omnicom. The AdForum Worldwide Summit Forum has not seen him for a few years but he accepted the invitation to join and give us an update on the Publicis Omnicom merger.
by Johanna McDowell (@jomcdowell) NEW YORK CITY: Well, by now, the consultants are all becoming slightly weary — after three days of non-stop agency visits and 15 hours of working including late-evening presentations. But we were all up and ready once again early on Thursday morning, 10 October 2013, for another full day of AdForum Worldwide Summit.
by Johanna McDowell (@jomcdowell) NEW YORK CITY: So by Day 3 of the AdForum Worldwide Summit, normally there have been one or two agency presentations that have not lived up to our expectations as consultants but, this year, the standard has been extremely high and very competitive.