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Covering Africa's changing media, marketing and advertising landscape.

Columns | Clicks ’n Tricks – Charlie Stewart

by Charlie Stewart. One of the greatest challenges facing advertisers today is the effective incorporation of ...

by Charlie Stewart. Simon Peel, Adidas global media director, made a startling but refreshing confession durin...

by Charlie Stewart. I thought it’d be useful to offer some pointers as to what constitutes a winning award sub...

by Charlie Stewart. Increasingly, it appears that our obsession with collecting cookies is going to bite us — ...

by Charlie Stewart. The marketing industry’s got itself into a tech-induced fankle of late.

by Charlie Stewart. SEO's just harder to work with — and, for that reason, it’s all the more rewarding for tho...

by Charlie Stewart. I’m not convinced the D&AD Insight Report 2019 either hits the mark or provides many takeo...

by Charlie Stewart. Recently, tone-deaf marketing has progressed beyond abject creative.

by Charlie Stewart. European parliamentarians have just pushed through a set of rules that present an even gre...

by Charlie Stewart. A US appeals court ruled recently that Domino’s Pizza needed to make its website and app a...