by Charlie Stewart. One glimmer of silver that’s giving me hope is that we may be close to finding a vaccine for the scourge that is fake news.
Tag archives: fake news
Kate Skinner — keeping an eye on the fourth estate
by Carey Finn. The executive director of Sanef says it’s time for a media-ethics inquiry.
Content algorithms shouldn’t be influenced by profit-making
by Oliver Sauter. To effectively sort fact from fiction in the fake-news war, we need to give people the technologies and mental tools needed to think for themselves.
Media Redefined: The future of news? Build a wall & make them pay!
by Martin MacGregor. The future might mean less publishers but those that survive will be the ones that invest in their journalists and the technology that will be required to actually make the consumer experience enjoyable.
Dissident Spin Doctor: The problem with fake influencers
by Emma King. Hot on the back of fake news, we now, by all accounts, have to deal with fake influencers.
Media Redefined: Fake news and market research
by Martin MacGregor. The research we’ve relied on to make key marketing and media decisions has been, at best, very top-level and, at worst, just plain wrong.
Dissident Spin Doctor: The role of PR during times of fake news
by Emma King. Once the trust in us from media and the public is gone, our industry will soon follow.
Dear Radio: The secret SA radio didn’t want you to know
by Paulo Dias. And you won’t believe what happened next…
Clicks ’n Tricks: What may brands learn from the fake news debacle?
by Charlie Stewart. While widely associated with politics, the spread of fake news has profound implications for brands.
Ogilvy SA dragged into ANC ‘black ops’ media scandal
by Herman Manson. The ANC’s ad agency of record has been dragged into a scandal surrounding an alleged “black ops” election campaign.