by Kajsa Claude. When working in crisis communications, it’s very important to differentiate between a crisis and an issue.
Tag archives: brand reputation
Brands & Branding: Reputation risk to inform decisions
by Grace-Anne Belger. Proactively planning for a reputational crisis is half the battle won.
Op-ed: Zibusiso Mkhwanazi on protecting your agency’s brand
by Zibusiso Mkhwanazi. How many of us stop and think about our own brands — the agencies we have built from scratch?
Clicks ’n Tricks: What may brands learn from the fake news debacle?
by Charlie Stewart. While widely associated with politics, the spread of fake news has profound implications for brands.