by Kajsa Claude. When working in crisis communications, it’s very important to differentiate between a crisis and an issue.
Tag archives: Brands & Branding 2018
Brands & Branding: Reputation risk to inform decisions
by Grace-Anne Belger. Proactively planning for a reputational crisis is half the battle won.
Brands & Branding: Positively different vs commercially irrelevant
by Mark Eardley. B2B brands, in the words of Jack Trout, must differentiate or die.
Brands & Branding: The (post)modern brand as representation
by Christo van der Westhuizen. What, actually, is a postmodern brand in a late capitalist society?
Brands & Branding: Reinforce your brand with an enabling purpose
by James Maposa. For organisations looking to withstand the test of time, being led by a purpose is critical to building the brand and ensuring it delivers on its promise over time.
Brands & Branding: Marketing across borders in Africa
by Brenda Koornneef. Some of my FMCG sector observations, learnt through trial and error, may come in helpful for marketers brave enough to seek growth opportunities elsewhere in Africa.
Brands & Branding: Hyperlife feeds insatiable appetite for convenience
by Ailsa Wingfield. With finite time but infinite change, consumers’ expectations don’t stand still. But what does true convenience mean?