by Andy Rice. Not since Rolls met Royce have two words been so intimately joined at the hip.
by Mikayla Erasmus & Joe Mwase. Brands may play a part in social change by creating communications and messaging that empower women.
by Refilwe Maluleke. Why own when you can rent? The creative destruction of the access economy is disrupting traditional industries and creating new opportunities.
by Louise Burgers. Consumer expectations and purpose-driven marketing have to be at the heart of every major decision by brands and in the retail market today.
by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.
by Ailsa Wingfield. Consumers are flirting with and cheating on their favourite brands — many of which they’ve held near and dear for years.
by Dr Doug Mattheus. Building a company starts by offering a solution to the needs of others. Building a brand is more complex, with many different approaches to success.
by Kajsa Claude. When working in crisis communications, it’s very important to differentiate between a crisis and an issue.
by Grace-Anne Belger. Proactively planning for a reputational crisis is half the battle won.
by Mark Eardley. B2B brands, in the words of Jack Trout, must differentiate or die.