by Martin MacGregor. The recent MultiChoice announcement that Netflix and Amazon Prime would soon be available to DStv subscribers surprised the market. It shouldn’t have.
Tag archives: netflix
Brands & Branding: Transformations & emergence of brand ecosystems
by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.
Media Redefined: Netflix & the quest for calm
by Martin MacGregor. In this crazy, busy world, all consumers are searching for are calm places.
Market Research Wrap: The Netflix effect on the battle for eyeballs
How big is Netflix; online purchasers seek mother tongue; and introducing The Eardley Analysis — the MarkLives weekly wrap of the latest market and consumer research.
Media Redefined: The death of clutter
by Martin MacGregor. Nobody looks for advertising.
The kings, James & Al, on trebling agency in last decade
by Herman Manson. Over the course of 20 years, King James Group has established itself as one of the creative drivers in the South African agency market.
The Real McCoy: Engaging talent the Netflix way
by Sean McCoy. Organisations continue to grapple with the concept of talent, culture and purpose for attracting and retaining the best and brightest.
Thinking TV: How will Netflix affect TV planning in SA?
by Inge Hansen. Within the media industry, this is the next big question in terms of immediate uptake to the Netflix service, or similar OTT providers.
Media Future: Wait for Netflix’s big picture in SA
by Arthur Goldstuck. Netflix finally announced its arrival in South Africa last week, but it looked like a false start.