Media Redefined: Aggregation alert!

by Martin MacGregor. The recent MultiChoice announcement that Netflix and Amazon Prime would soon be available to DStv subscribers surprised the market. It shouldn’t have.

Brands & Branding: Transformations & emergence of brand ecosystems

by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.

Market Research Wrap: The Netflix effect on the battle for eyeballs

How big is Netflix; online purchasers seek mother tongue; and introducing The Eardley Analysis — the MarkLives weekly wrap of the latest market and consumer research.

The kings, James & Al, on trebling agency in last decade

by Herman Manson. Over the course of 20 years, King James Group has established itself as one of the creative drivers in the South African agency market.

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