by Sean McCoy. Brands need to be responsible, and the winning ones should and will only be the ones that are doing good, advancing humanity and fundamentally making the world a better place.
Tag archives: The Real McCoy
The Real McCoy: Economic revolution & building the citizen brand
by Sean McCoy. The catalytic role of brand and the citizen for economic emancipation, rather than political revolt, could be an interesting new focus for 2018.
The Real McCoy: South Africa’s culture of chicken
by Sean McCoy. The point Nando’s cofounder, Robbie Brozin, makes is that it is people who deliver and produce the chicken.
The Real McCoy: People as strategy
by Sean McCoy. It’s astounding how many organisations soldier on with strategic planning and attempted implementation — without considering people.
The Real McCoy: Confidence vs arrogance in marketing, comms
by Sean McCoy. No cage-fighting mentality that excites boxing ring fans is likely to prevail in the team sport of business.
The Real McCoy: Disrupting disruption
by Sean McCoy. It strikes me that not all disruption needs to be a function of the world of bits and bytes. Let’s take a look at Zappos.
The Real McCoy: Cry the internal brand
by Sean McCoy. What a diabolical mess in the context of nation-building and the internal country brand.
The Real McCoy: Of startups, challengers and nation brands
by Sean McCoy. Let’s rediscover that which makes us magical as South Africans and restore our unique flavour and potential as a country.
Real McCoy: Mines need miners to change brand perceptions
by Sean McCoy. Here I ponder the opportunity of the mining industry employee as a potential change agent.
The RealMcCoy: Ford fires up the new year (too soon?)
by Sean McCoy. The start of the new year has had no shortage of brand action and the internal brand has hit the ground running.