by Sean McCoy. In the journey of internal brand-building, the world is seldom perfect and, as hard as we try, it does go wrong from time to time.
Tag archives: The Real McCoy
The Real McCoy: The changing nature of teams
by Sean McCoy. I find it opportune to write on the issue of structure after being inspired by General Stanley McChrystal and co-authors.
The Real McCoy: Staying the course with internal branding
by Sean McCoy. Are internal branding and culture-building continuous or are they approached cyclically?
The Real McCoy: Agency culture — how indie beats the multinationals
by Sean McCoy. What is the special potion when it comes to the matter of culture and the internal King James brand?
The Real McCoy: Rebels with a cause
by Sean McCoy. Here are some thoughts and insights from a leading conservation business in Africa that’s been shaping the industry for 30 years.
The Real McCoy: Putting lipstick on the pig not a sustainable model
by Sean McCoy. I agree with a Harvard Business Review article that focusing upon culture first, or alone, will be a shortcoming.
The Real McCoy: The airline that carries its heart on its planes
by Sean McCoy. The case of Southwest Airlines is well-documented and one that is analysed by many other organisations the world throughout.
The Real McCoy: Building a purpose-driven creative agency
by Sean McCoy. How many South African creative agencies are remembered for a special culture?
The Real McCoy: Engaging talent the Netflix way
by Sean McCoy. Organisations continue to grapple with the concept of talent, culture and purpose for attracting and retaining the best and brightest.
The Real McCoy: Putting the service back into public
by Sean McCoy. After a dismal public service experience late last year, I was very positively surprised by the opposite early in January.