by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.
by Leeya Hendricks. What are the blockages keeping organisations from actually manifesting customer-centricity, not merely strategising about it?
by Sean McCoy. It’s astounding how many organisations soldier on with strategic planning and attempted implementation — without considering people.
by Elsa Gouws. Employees, for the most part, just don’t know what to do with such generic brand values…
by Jerry Mpufane. How may brands and businesses ensure that they are leveraging the power of their people?
by Mark Eardley. In B2B organisations, the blame for a widespread indifference to marketing’s role lies entirely with the function itself.
by Sean McCoy. What is the special potion when it comes to the matter of culture and the internal King James brand?
by Sean McCoy. Here are some thoughts and insights from a leading conservation business in Africa that’s been shaping the industry for 30 years.
by Erna George. While being passionate about your brand, you need to realise you and your views are not always those of the brand.
by Sean McCoy. The case of Southwest Airlines is well-documented and one that is analysed by many other organisations the world throughout.