by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.
Tag archives: internal branding
Gestalt: Cultivating a customer-first culture for success
by Leeya Hendricks. What are the blockages keeping organisations from actually manifesting customer-centricity, not merely strategising about it?
The Real McCoy: People as strategy
by Sean McCoy. It’s astounding how many organisations soldier on with strategic planning and attempted implementation — without considering people.
Brands & Branding: Clichés vs meaningful company values
by Elsa Gouws. Employees, for the most part, just don’t know what to do with such generic brand values…
On My Mind: Employees as influencers
by Jerry Mpufane. How may brands and businesses ensure that they are leveraging the power of their people?
Marketing united — managing the B2B customer experience
by Mark Eardley. In B2B organisations, the blame for a widespread indifference to marketing’s role lies entirely with the function itself.
The Real McCoy: Agency culture — how indie beats the multinationals
by Sean McCoy. What is the special potion when it comes to the matter of culture and the internal King James brand?
The Real McCoy: Rebels with a cause
by Sean McCoy. Here are some thoughts and insights from a leading conservation business in Africa that’s been shaping the industry for 30 years.
Fair Exchange: The fine line between you and your brand
by Erna George. While being passionate about your brand, you need to realise you and your views are not always those of the brand.
The Real McCoy: The airline that carries its heart on its planes
by Sean McCoy. The case of Southwest Airlines is well-documented and one that is analysed by many other organisations the world throughout.