Brands & Branding: Transformations & emergence of brand ecosystems

by Dr Carla Enslin. The transformations identified here present fundamental outcomes and key performance variables towards the useful development of a customised brand-business metric.

Brands & Branding: Clichés vs meaningful company values

by Elsa Gouws. Employees, for the most part, just don’t know what to do with such generic brand values…

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