by Kirsten Dewar. The latest research I’m reading paints a worrying picture of how consumers think about brands.
Tag archives: influencers
Media Redefined: How influential are you, really?
by Martin MacGregor. It’s time for a more-measured approach when it comes to media planning and influencers.
Masterclass Notes: POPI, social media & influencers
by Johanna McDowell. Latest learnings and legal lessons on the Protection of Personal Information Act and managing influencers.
Clicks ’n Tricks: Time to ‘fyre’ the influencers?
by Charlie Stewart. There is a growing concern about the power of influencers.
Only Connect: The future of influencer marketing
by Bradley Elliott. What will the future of influencer marketing look like?
Clicks ’n Tricks: CATwalk changes & the advent of the IT girl
by Charlie Stewart. Still struggling to come to terms with martech’s impact, fashion industry marketers have a new challenge on their hands.
How does access to info drive influence, consumer trust?
by Sarah Dexter. Consumers the world over generally feel more empowered and in control than ever before, according to the latest New Realities research.
By Invitation Only: Five lessons for micro-influencer strategies
by Natalie Pool. What makes micro-influencers popular may also be what gets your brand into trouble. Here are five important lessons.
Brands will get even more ‘real’ in 2017
by Tenielle Maris. What brands need to realise is that the very definition of authenticity has evolved.
On My Mind: Employees as influencers
by Jerry Mpufane. How may brands and businesses ensure that they are leveraging the power of their people?