by Kirsten Dewar. The latest research I’m reading paints a worrying picture of how consumers think about brands.
by Martin MacGregor. It’s time for a more-measured approach when it comes to media planning and influencers.
by Johanna McDowell. Latest learnings and legal lessons on the Protection of Personal Information Act and managing influencers.
by Charlie Stewart. There is a growing concern about the power of influencers.
by Bradley Elliott. What will the future of influencer marketing look like?
by Charlie Stewart. Still struggling to come to terms with martech’s impact, fashion industry marketers have a new challenge on their hands.
by Sarah Dexter. Consumers the world over generally feel more empowered and in control than ever before, according to the latest New Realities research.
by Natalie Pool. What makes micro-influencers popular may also be what gets your brand into trouble. Here are five important lessons.
by Tenielle Maris. What brands need to realise is that the very definition of authenticity has evolved.
by Jerry Mpufane. How may brands and businesses ensure that they are leveraging the power of their people?