by Kirsten Dewar. The latest research I’m reading paints a worrying picture of how consumers think about brands.
Tag archives: Lego
But Does It Work: Co-creation
by Andy Rice. Is co-creation is a sensible way to ensure brands achieve consumer relevance, or is it simply a way of hiring cheap labour?
Shelf Life: From designer coffee cups to porn stars
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: a designer paper activation from Shift Joe Public; a stunning pop-up promotion from Machine; Lego gets down on a porn star that plays with its brand name; and media brand GQ launches another brand engagement site.