by Kyle de Waal & Morgan Botha. Our latest choice of SA lockdown campaigns: #SongOfHope, Mothers of Industry, UNITY, We’re Worth Waiting For, and #SaveYourSpot.
Tag archives: capitec
MarkLives #AdChamps of the Month [Feb 2020]
by Kyle de Waal & Morgan Botha. Welcome to #AdChamps, a new monthly column where two ‘millennials’ celebrate the outliers — those special ads that connect and engage.
Always Learning: Brand loyalty in an age of influencers
by Kirsten Dewar. The latest research I’m reading paints a worrying picture of how consumers think about brands.
#BrandFocus: Capitec on branding a client-centric bank
by Sabrina Forbes. Capitec’s unwavering commitment follows four fundamentals that govern the actions of everything the bank does, every day.
The kings, James & Al, on trebling agency in last decade
by Herman Manson. Over the course of 20 years, King James Group has established itself as one of the creative drivers in the South African agency market.
Shelf Life: Taste is still in style at Weylandts
The Weylandts 2017 Taste campaign, Capitec changes direction, and an interactive Comrades map from Bonitas — Cheryl Hunter’s weekly pick!
Ad of the Week: Banking that breaks the fourth wall
by Oresti Patricios. Capitec, that innovative banking brand, has come up with an inhouse campaign for the social age.
EXCLUSIVE: Ninety9cents lands Capitec, sees 43% growth y/y
Cape Town headquartered agency ninety9cents has landed the Capitec account – probably the most exciting banking brand any agency can hope to work on.
Capitec’s marketing team on the Capitec way
Members of Capitec’s marketing team on the Capitec way
Capitec’s 6 P’s of marketing
Building a bank brand on straight talk turned a micro-lender with banking ambitions into South Africa’s fastest growing retail bank. Herman Manson finds out how.